Monster®, a world leader in the audio/video accessories
category, and Beats™ by Dr. Dre™, co-founded by legendary artist and
producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine,
announced today that the recently introduced Beats Solo™ HD (PRODUCT)RED™
Special Edition Headphones from Monster (MSRP $229.95) are now
available online at HSN.com through March 1. A portion of the proceeds
from the sale of each product will go directly to the Global Fund to
support AIDS programs in Africa that provide testing, counseling,
treatment and other services for those affected by AIDS.
Star-Studded HSN Segments for Beats Solo™ HD (PRODUCT)
RED™
On Saturday, February 6 at 2:25 PM and 6:22 PM (all times EST), HSN
viewers will be introduced to Beats Solo™ HD (PRODUCT)RED™
from Monsterduring specially created, star-studded on-air
segments. The lively segments will be guest-hosted by the multihyphenate
entertainer Nick Cannon, whose production work in the music studio and
behind the turntables as a DJ gives him insight into the importance of
the sound quality offered by Beats by Dr. Dre headphones. During the
segments, HSN customers will also be able to enjoy a special Valentine’s
Day themed live performance by Grammy Award winning soul singer Robin
Thicke.
In addition to the availability of Beats Solo™ HD (PRODUCT)RED™Special Edition,HSN will also offer other popular Beats by
Dr. Dre headphone products from Monster, including Heartbeats by Lady
Gaga, Beats by Dr. Dre Studio, Beats by Dr. Dre Solo and the Beats Tour
High Resolution In-Ear Headphone. Each of these products will be offered
in exclusive CD bundle packages with Robin Thicke’s popular “Sex
Therapy” CD. In addition to the headphones, HSN will also offer the HP
ENVY Beats Limited Edition 15.6” laptop computer.
AboutBeats Solo™ HD (PRODUCT)
RED™
Special
Edition from Monster
Music listened to through headphones should capture all the sonic
details the artist intended for consumers to hear. However, normal
headphones cannot deliver the rich, full sound of today’s digital audio
tracks. Beats Solo™ (PRODUCT)RED™ Special Edition, like all
Beats by Dr. Dre Solo Headphones, are designed for today’s active
lifestyles, delivering sound so real that listeners will be amazed by
the music coming from something so compact and portable.
To provide users with the ultimate in convenience and performance when
used with today’s portable music devices, Beats Solo HD (PRODUCT)RED™
Special Edition Headphones from Monster feature Monster’s
“ControlTalk™,” an advanced on-cable feature that provides users with
full control of their listening experience when using their 3GS iPhone™,
iPod® shuffle and other new iPods and portable music
devices.* The special Monster ControlTalk™ headphone cable features an
integrated high grade microphone and answer button and allows users to
access their music and answer phone calls without having to reach into
their pocketbook, backpack or pocket.
* The ControlTalk remote and mic are supported by iPod nano (4th
generation), iPod classic (120GB), iPod touch (2nd generation), and
iPhone 3GS and newer, but not all, Blackberry models. The remote is
supported by iPod shuffle (3rd generation). Audio is supported by all
iPod models. Requires software version 1.0.3 for iPod nano (4th
generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod
touch (2nd generation). Support for Blackberry varies by model. Subject
to change.
ABOUT MONSTER
Monster was founded by Head Monster Noel Lee with a commitment to
creating products under the Monster Cable® brand to literally
“make music sound better.” Today, Monster has grown and diversified to
become the world´s leading manufacturer of connectivity solutions for
high-performance audio, video, car audio, computer, console and computer
gaming, as well as a leading innovator in the field of iPod®
and iPhone™ accessories and professional audio and sound
reinforcement. As part of its commitment to improving the music
listening experience, Monster worked with Dr. Dre and Interscope Geffen
A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™
headphone line, including the new Heartbeats by Lady Gaga headphones.
The company is also continuing to innovate with its own line of Monster
brand headphones, including “Turbine Pro™ In-Ear Speakers™,”
the first in-ear headphones geared for use by music professionals and
audiophiles. Additionally, under its Monster Power® brand,
the company is the leading manufacturer of high-performance AC power
line conditioning and protection products for audio/video systems.
Explore the world of Monster at www.monstercable.com
ABOUT BEATS ELECTRONICS LLC
Established in 2006, Beats Electronics is the brainchild of legendary
artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope
Geffen A&M Records, who set out to develop a new type of headphone with
the capability to reproduce the full spectrum of sound that musical
artists and producers hear in professional recording studios. In January
of 2008, Dre and Iovine announced a partnership with audio innovator
Monster Cable to engineer “Beats by Dr. Dre,” the most advanced
headphones ever developed that now includes an artist line with some of
the biggest talents in music today such as Lady Gaga. Continuing its
mission to improve the quality of the portable audio experience, Beats
announced a major partnership with Hewlett-Packard in 2009 to expand the
Beats by Dr. Dre family of headphones to include Beats Audio software in
the HP ENVY line and a HP ENVY 15 Beats limited edition notebook PC. For
more information, please visit http://beatsbydre.com.
ABOUT (RED)™ AND (PRODUCT)
RED™
(RED)’s primary objective is to engage the private sector in raising
awareness and funds for the Global Fund, to help eliminate AIDS in
Africa. Companies whose products take on the (PRODUCT)RED
mark contribute a significant percentage of the sales or portion of the
profits from that product to the Global Fund to help finance AIDS
programs in Africa, with an emphasis on the health of women and
children. Current partners are: American Express (U.K. only), Apple,
Bugaboo, Converse, Gap, Emporio Armani, Hallmark (US only), Dell, Nike,
and Starbucks. Since its launch in the Spring of 2006, $140 million has
been generated by (RED) partners and events for the Global Fund. (RED)
money is at work in Swaziland, Rwanda, Ghana, and Lesotho and supports
programs that have reached more than 5 million people. For more
information, visit www.joinred.com.
ABOUT THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA
The Global Fund is a unique global public/private partnership dedicated
to attracting and disbursing additional resources to prevent and treat
HIV/AIDS, tuberculosis and malaria. This partnership between
governments, civil society, the private sector and affected communities
represents a new approach to international health financing. The Global
Fund works in close collaboration with other bilateral and multilateral
organizations to supplement existing efforts dealing with the three
diseases.
Since its creation in 2002, the Global Fund has become the dominant
financier of programs to fight AIDS, tuberculosis and malaria, with
approved funding of US$ 18.7 billion for more than 600 programs in 140
countries. To date, programs supported by the Global Fund have saved 4.9
million lives through providing AIDS treatment for 2.5 million people,
anti-tuberculosis treatment for 6 million people and the distribution of
104 million insecticide-treated bed nets for the prevention of malaria.
For more information visit http://www.theglobalfund.org.
About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive
multichannel network and retail destination, offering a curated
assortment of exclusive products and top brand names to its customers.
HSN incorporates experts, entertainment, inspiration, solutions, tips
and ideas to provide an entirely unique shopping experience. At HSN,
customers find exceptional selections in Health & Beauty (e.g. M. Asam,
Carol’s Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman’s
Procaps, Lancôme, Perlier, Serious Skin Care, Wei East, ybf Beauty);
Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN
Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling,
Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus,
Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon,
Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck);
Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations
with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by
Carlos Falchi, Diane Gilman, “Timeless” by Naeem Khan, Adrienne Landau,
Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG,
Sony).
A leader in transactional innovation, HSN is the only retailer offering
live streaming video on three screens: TV network, which broadcasts live
to 93 million households in the US in HD 24/7; hsn.com, which ranks in
the top 30 of the top 500 internet retailers and features 15,000 product
videos; and mobile via its iPhone application. HSN customers are also
able to shop via HSN’s live in-flight shopping experience, which
launched in late 2009. HSN, founded 32 years ago as the first shopping
network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
DBA Public Relations
Michael Evans, 212-388-1400
mevans@dba-pr.com
or
Rubenstein
Communications
Rachael Vollaro Risinger, 212-843-8046
rrisinger@rubenstein.com
or
HSN
Brad
Bohnert, 727-872-7515
Brad.bohnert@hsn.net
