Ooyala,
Inc., a leading provider of end-to-end video platform applications and
services, today announced
they reached over 1 million unique users with live streaming content
this past weekend.
"We are seeing exponential growth in the usage of our live streaming
technology by our publishers," says Bismarck Lepe, Founder and President
of Products at Ooyala. "Our partners are providing audiences a unique
experience they can´t get anywhere else. Live streaming is enabling
companies to increase their global reach and generate wider brand
awareness."
Ooyala´s high volume viewership is attributed to several live events
that took place over the weekend. These events included Telegraph Media
Group´s (TMG) live streaming of former UK Prime Minister, Tony Blair´s
appearance at the Iraq Inquiry in London, The 52nd Annual GRAMMY® Awards
and Volcom´s Pipeline Pro surfing competition.
Some of the most watched live streaming events included:
-
The 52nd GRAMMY Awards microsite, GRAMMYLive!,
led viewership numbers with over 500,000 unique users and a cumulative
play time of close to 150,000 hours.
-
Telegraph Media Group´s live stream of Tony Blair at the Iraq
Inquiry was viewed in over 200 countries.
-
The first-ever, Volcom
Pipeline Pro, was viewed by 100,000 fans around the world
"Thanks to Ooyala´s adaptive bitrate technology we were able to reach
more people than ever before on a global scale," said Peter Anton, Vice
President of Digital Media, The Recording Academy. "Its live stream and
video on demand gave viewers an incredible video experience, free of
buffering. It is because of this Ooyala partnership that we delivered
rich content that generated excitement leading up to our successful
GRAMMY Live show."
About Ooyala
Ooyala is a video technology company that provides a comprehensive
software platform enabling the delivery, management, and monetization of
high quality online video content. Its innovative analytics engine and
monetization server allow video content owners to drive revenue by
maximizing the value of their content. Ooyala has over 500 customers,
including over 200 global media and enterprise customers such as Warner
Brothers, Wenner Media, NTT SMARTCONNECT, Telegraph Media Group, Dell
and Electronic Arts.
Ooyala, Inc.
Jeanette Elliott, 650-961-3400
press@ooyala.com
www.ooyala.com
