Unilever today announced that it has completed the sale of its Shedd’s
Country Crock® branded chilled side-dish business in the US
to Hormel Foods Corporation. Financial terms were not disclosed and
ownership of the Shedd’s Country Crock trademark and its flagship
spreads product range remain with Unilever.
Under the terms of the transaction, Hormel will market and sell Shedd’s
Country Crock chilled side-dish products, such as homestyle mashed
potatoes, under a license agreement. No Unilever employees have been
transferred with the business.
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About Unilever:
Unilever’s mission is to add vitality to life. We meet everyday needs
for nutrition, hygiene and personal care with brands that help people
feel good, look good and get more out of life. Each day, around the
world, consumers make 160 million decisions to purchase Unilever
products. In the United States, the portfolio includes major brand icons
such as: Axe, Ben & Jerry´s, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Hellmann´s, Klondike, Knorr,
Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered trademarks of
the Unilever Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs nearly 12,000
people in both the United States and Puerto Rico – generating nearly $10
billion in sales in 2008. For more information, visit www.unileverusa.com.
Unilever
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Mastrojohn, 201-894-7760
MediaRelations.USA@unilever.com
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