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NEW YORK – JULY 15, 2013 –
Univision Communications, Inc., the leading media company serving Hispanic
America, today announced the promotion of Ruth Gaviria to the position of
executive vice president of Corporate Marketing. The announcement was made
today by Kevin Conroy, president of Digital and Enterprise Development at
Univision Communications, Inc. who also oversees the Company’s Corporate
Marketing and Research functions.
“Ruth is a sharp
strategist driven to deliver results,” said Conroy. “As accomplished as she
has been in her career, she is more passionate now about her work than ever,
putting careful thought and meaning behind every idea and word associated
Gaviria oversees marketing
and brand strategies across Univision’s entire multimedia portfolio. Her
accomplishments include spearheading Univision’s new identity as the
“Hispanic Heartbeat of America” and the new logo that signifies the growth
and transformation of Univision Communications Inc. over the last 50 years.
Gaviria is also responsible for brand positioning and consumer research.
She is credited with the launch and positioning of UniMás
(previously known as TeleFutura) and the multiplatform music service Uforia,
as well as the growth of Univision’s consumer and digital marketing group.
“Over the past 50 years,
across all media platforms, Univision has truly evolved into the Hispanic
Heartbeat of America,” said Gaviria. “As that evolution continues, I look
forward to helping Univision serve our Hispanic audience in new and richer
A leading expert in
Hispanic consumer trends, Advertising
Age named Gaviria a “Woman
to Watch” for 2013. Prior to her time with Univision, she served as vice
president of Hispanic Ventures for Meredith Corporation, and was director of
marketing for People En Español, a Time Inc. publication. She also held
marketing positions at Colgate Palmolive and Procter & Gamble.
Read more: http://corporate.univision.com/2013/press/univision-promotes-ruth-gaviria-to-executive-vice-president-of-corporate-marketing/#ixzz2ZDn2wa5l
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