CANTON, Mass., May
20, 2013 /PRNewswire/ -- Dunkin´
Donuts, America´s all-day, everyday stop for coffee and baked goods, today
updated the brand´s Dunkin´ App for mobile payment and gifting, introducing a
new language setting that enables users to view content in English or Spanish.
With the new setting, Dunkin´ Donuts becomes the first national coffee retailer
to make information, features and special offers within its mobile app available
in both languages. Dunkin´ Donuts also announced that the company´s official
can also now be viewed in both English and Spanish languages.
Available for free from the App Store on iPhone or iPod touch or at www.itunes.com/appstore and
from the Google Play Store at https://play.google.com/store,
the Dunkin´ app enables guests to pay for food, beverages and merchandise at
participating U.S. Dunkin´ Donuts restaurants by scanning their Dunkin´ Donuts
Cards stored in the app either in-store or at the drive-thru. The Dunkin´ App
also allows guests the option of sending Dunkin´ Donuts virtual cards to
friends, family and colleagues with the mGift feature. Dunkin´ Donuts Cards can
be mGifted three ways – via text, email or Facebook Connect. And, guests can
enjoy mobile offers via the "My Offers" tab, where they can receive exclusive,
geo-targeted regional discounts and promotional offers for Dunkin´s famous
coffee and other favorite menu items.
"As the Hispanic population continues to grow, we believe it is important to
continue to find new and meaningful ways to enhance our relationships and brand
equity within the Hispanic marketplace," saidXavier
Turpin, Director of Multicultural Marketing for Dunkin´ Donuts. "Our
mobile app has helped millions of busy, on-the-go people run on Dunkin´ faster
and more conveniently. As our guests rely on their mobile devices more than
ever, we are excited to make our app, as well as our mobile-friendly website,
available in Spanish, deepening our connections with our Hispanic guests who
make Dunkin´ Donuts part of their daily lives."
Dunkin´ Donuts has an increasing focus on serving and marketing to the rapidly
growing Hispanic community. In 2012, the company launched an integrated Hispanic
advertising and marketing campaign asking people, "Que Estas Tomando?" (What are
you Drinkin´?). The Spanish-language campaign introduced the brand´s first
Spanish tagline, "America Se Mueve Con Dunkin´," which is the equivalent to the
general market tagline, "America Runs On Dunkin´." In addition to its media
advertising to Hispanic consumers, the company´s expanding multicultural
marketing includes a recent partnership with Universal Music Latin Entertainment
(UMLE) to make Dunkin´ Donuts coffee part of Latin music´s biggest nights.
Dunkin´ Donuts also has a presence in various local cultural events, including
the Puerto Rican Day Parade in New
The Dunkin´ App connects guests to the brand with an exciting array of tools and
information to make any Dunkin´ run fast and easy. Highlights include:
- Purchase, register and reload a Dunkin´
Donuts Card: Guests can
purchase a new Dunkin´ Donuts Card (selecting from multiple designs for many
occasions), add money to an existing card, and view all previous card
transactions. The Dunkin´ App supports payment using American Express, Visa,
MasterCard and Discover.
- Pay right from the app using a Dunkin´ Donuts Card: Guests
can purchase Dunkin´ Donuts products with the Dunkin´ App by simply tapping
the mobile Dunkin´ Donuts Card and presenting the screen to the crew member
to be scanned. Balances are updated immediately after purchase.
- Send an mGift: Dunkin´
Donuts virtual cards can be sent to friends, family or colleagues via email,
text or Facebook. The cards also come in a variety of designs for various
occasions and can be sent in denominations of between $2
- Locate the nearest Dunkin´ Donuts: A
detailed restaurant locator makes it easy to locate, find directions to and
information about nearby Dunkin´ Donuts restaurants, including store hours,
in-store WiFi, drive-thru availability and more.
Earlier this year, the Dunkin´ Donuts mobile app also added support for Apple´s
Passbook, allowing guests to easily add their Dunkin´ Donuts virtual cards to
Passbook and pay for food, beverages and merchandise at participating U.S.
Dunkin´ Donuts restaurants simply by scanning their Dunkin´ Pass in-store or at
the drive-thru. The Dunkin´ Pass is also location-aware, meaning it will
conveniently appear on a guest´s lock screen when they are near their favorite
Dunkin´ Donuts location, for easy, on-the-go access.
To learn more about Dunkin´ Donuts, visit www.DunkinDonuts.com or
follow us on Facebook (www.facebook.com/DunkinDonuts)
and Twitter (www.twitter.com/DunkinDonuts).
About Dunkin´ Donuts
Founded in 1950, Dunkin´ Donuts is America´s favorite all-day, everyday stop
for coffee and baked goods. Dunkin´ Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories.
Dunkin´ Donuts has earned the No. 1 ranking for customer loyalty in the coffee
category by Brand
Keys for seven years running.
The company has more than 10,500 restaurants in 31 countries worldwide. For the
full-year 2012, Dunkin´ Donuts´ restaurants had global franchisee-reported sales
of approximately $6.9
billion. Based in Canton,
Mass., Dunkin´ Donuts is part of the Dunkin´ Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For more information, visitwww.DunkinDonuts.com.
SOURCE Dunkin´ Donuts