NEW YORK, March
4, 2013 /PRNewswire/ -- Glamour today
announces the launch of Glam
Belleza Latina, a new title under the Glamour umbrella,
targeting the next generation in beauty for Latina women. Under Editor-in-Chief Cindi
Leive´s direction, Glam
Belleza Latina has Veronica
Chambersas its editor, overseeing the content and voice of the magazine,
with Art Director Sarah
Vinas creating its bold,
polished aesthetic. Artist-in-Residence Ruben Toledo created original
illustrations, including a watercolor iteration of the logo.
"We are thrilled to expand the Glamour brand
with Glam Belleza Latina,"
says Editor-in-Chief Cindi
Leive. "Our readers are beauty-obsessed, and Latina millennials are such
a large part of our readership, making this a natural evolution for us. I´m so
proud of the authentic, sophisticated, aspirational magazine that Veronica and
Sarah have created. We can´t wait to hear what readers think!"
The magazine celebrates Latina culture and its passion for beauty. Its pages
cover everything from fragrance and skin care to jet-setter beauty tricks. The
text weaves English (90 percent) and Spanish (10 percent) together to mirror the
voice of today´s young Latina.
In cover star Jennifer
Lopez´s exclusive interview with Chambers, she opened up about life, love
and the diverse beauty found in the Hispanic culture. "Latin beauty is the
rainbow," Lopez told Glam Belleza
Latina. "We have black, we have white, we have caramel. We have blonds, we
have blue eyes, we have brown eyes, we have the darkest of the dark skin. Latin
beauty is for everybody." Editorial highlights from Glam
Belleza Latina´s contributors in the premiere issue include Natalie
Morales´ inspiration board, a love letter to Latina women from designer Narciso
Thomas Baldwin´s tips for balancing wellness and beauty, celeb makeup
Lopez´s guide to getting glam, Lynda
Lopez´s column "Real Beauty Is..." about discovering your superpowers and
Artist-in-Residence Isabel Toledo´s secrets to finding your own true style.
Glamour reaches 1.3 million
Hispanic women. Hispanic millennials make up 19 percent of the millennial
population—Glamour´s target reader—and will account for more than 80
percent of the growth in the millennial population over the next few years.
There are 51 million Hispanics in the
United States (16 percent of
the total population). This number has grown 40 percent over the past 10
years—and is estimated to reach 66 million by 2020. This audience contributes $1.2
trillion in buying power.
Glam Belleza Latina is digest
size, 6.75" x 9.125", and will be published quarterly and poly-bagged with Glamour for
opted-in Hispanic subscribers, starting with the April issue. It will also be
sold on select newsstands in New
York City, Los
Angeles, and Miami for $4.99.
Visit Glam Belleza Latinaonline
at glamlatina.com, on Twitter at @GlamLatinaMag, and on Facebook at facebook.com/glamlatina.
and glamour.com reach more than 17 million readers each month. Glamour was
the first women´s magazine on the iPad and has launched popular special
editions, apps, and books—including two New
York Times best-sellers—and
received a record number of National Magazine Awards, including Magazine of the
Year, honoring print and digital excellence.